The Project:
Bioma garments are not part of seasonal collections, but come to life from selected individual natural materials, and are designed to enhance the specific characteristics.
Brand’s profile:
Bioma only uses high-quality, natural Italian materials, carefully selected by our experts, to guarantee the athlete maximum performance in terms of breathability and thermal comfort.
Image style:
Such upmarket product line called for stylish pictures to convey a sense of distinctive taste and look. So I decided to set a relatively low depth of field combined with some selected color palette to shape some visual identity for the series.
Lighting:
Essential component to achieve the desired image look, lighting scenarios were very different for different sports. If natural light has been a consistent base across the board, it has been modified and implemented with some artificial corrections along the way.
The challenge
Perhaps the most challenging variable was keeping consistent visual style across different sports and all different environment.
Client: Bioma sport
Photography&Retouch: Matteo Mescalchin