Client’s brief:
Creating a series of images for each product including packshots, close ups and creative compositions using selected ingredients or props.

Guidelines:
In order to match the web design, stylistic guidelines were predefined for the background levels as well as for color palette. We developed the visual respecting the guidelines.

Lighting:
The main goal of the different setups was to keep the best style continuity through the series while fine adjusting the lighting for the different products.

The retouch
Retouch work was essential to the polished images but also to facilitate the shoot sometimes breaking down images in multiple exposures also to speed up the process. A good control over contrast and reflections allowed for a seamless workflow also contributing to the overall consistency.

The challenge
The challenge for the series was lining up all variables and visual elements into a body of work without loosing identity. Precise compositions and consistent lighting have helped a lot down the road.

Client: Poliestetica Pignatelli
Studio Facility: digitalmovie.it
Production design: Andrea Mescalchin
Photography&Retouch: Matteo Mescalchin